3 Building Blocks for Your Marketing Plan in the New Year
As we take a breath during that annual limbo between winter celebrations and the onset of new challenges and goals associated with the New Year, many business owners and fellow marketeers’ thoughts...
View ArticleContent Marketing for Dental Labs: Look Around You!
It can be easy for dental practice or laboratory owners, consumed with the day-to-day pressures of operating their business, to confuse content marketing (strategy) with social media posting (tactic)....
View ArticleVideo: The Go-to Tool for Modern Dental Marketing
This week, I am pleased to provide an article from a guest contributor. Shane Walsh is a friend and colleague with more than 25 years experience in video production. He is a storyteller at heart, and...
View ArticleI’m Not THAT Michael Dunn…The Importance of Reputation
In the last article, guest contributor Shane Walsh wrote about the power of video as a tool for modern dental practice marketing. This week, I’d like to share a few words about the importance of...
View ArticleTips and Tricks for Effective Video Marketing
I am happy to welcome back Shane Walsh as a guest contributor. Shane Walsh is a friend and colleague with more than 25 years experience in video production. He is a storyteller at heart, and I’m...
View ArticleHow to partner with your customer
Do you market a product, or do you market a service? The answer is “Both” and “Neither”. The line between product and service is blurred at best, especially in dental. They are intertwined....
View ArticleA Dental Marketer’s Checklist
A good checklist is a vehicle for communication within a team and helps remind people of the necessary tasks while leaving room for improvisation when needed and appropriate. Continue reading →
View Article4 Powerful Words
I need your help. Those four monosyllabic words pack quite a bit of power in a small space. How did you feel the last time someone asked you for your help? I’d wager that you felt something akin to...
View ArticleEnough
I’m going to take a diversion from my usual dental & marketing commentary and go down a personal road…Frost’s “the one less traveled by” and all that jazz. This post and the experience from which...
View ArticleA Marketer’s Checklist Part 2
Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign. To refresh your memory, that short checklist goes a little something like this: Protect your core...
View ArticleThe power of clear language
Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”? Or has a conversation with a sales rep or service provider left you scratching your...
View ArticleWhat good happened today?
It can be easy to focus on the negative things that happen in the course of an average day. Maybe a patient unexpectedly canceled. Maybe you didn’t make a sale. Maybe that much-anticipated viral...
View ArticleWhat’s your story?
In many respects, marketing communications is storytelling. Every brand, service, and company has a story to tell and core values to communicate. And we can tell that story through a variety of...
View ArticleOutbound to Inbound
As I write this, I am on a full flight to Boston, MA. For three main reasons, I am excited to be attending the Inbound 2013 Conference this week. First, I cannot remember the last time I went to a …...
View ArticleFor Dental Labs Communication is King (Part 2)
In my last article, I outlined three suggestions to help dental laboratories communicate with their customers and prospective clients. Let’s jump back into it with three additional tips to consider for...
View ArticleMore Social Media Musings
My friend Darin Throndson of Innovative Dental Technologies posted a thought-provoking comment to one of my recent articles. And I’ve finally gotten around to writing some of my thoughts on his...
View ArticleValue in Your Network
We love to see the numbers of our followers, likes, friends, connections, subscribers, etc. rise. We take great pride in the size of our social networks. And we’re often tasked with not only...
View Article6 Tips for Productive Brainstorming Sessions
Where is your business headed? Better yet, where do you want to drive it? And how do you create the appropriate road map to get there? It can be tough to focus on these questions, let alone answer...
View ArticleEffective Communication [Diagram]
Effective communication can sometimes be challenging. As a marketeer, I spend a lot of time and brain energy focused on how best to convey sometimes complex topics or teach intricate concepts. I have...
View Article6 Tips to Get Started with Social Media Marketing
Feel comfortable with traditional offline marketing tactics but a bit daunted by social media and content marketing? Not sure how to start or even if to start? (And the answer is a resounding “yes”...
View ArticleIt’s Nearly 2015. Do You Know Where Your Patients Are?
The Greater New York Dental Meeting is right around the corner. And not too long after it will come 2015. No doubt, many dental practices are looking ahead and feverishly starting to work on their...
View Article2014 Content and Social Marketing Survey: The Results Episode
Back in August, I asked you 10 short questions to try to get a sense of how dental practices, laboratories, and product & service providers are incorporating content and social tactics into their...
View ArticleMaintain HIPAA Compliance While Communicating with Labs and Specialists
In cooperation with my friends at Aspida, we’ve launched a new column to the site, the Compliance Corner. Each quarter, we’ll feature a new article about HIPAA compliance, regulatory news, keeping...
View ArticleThe Dental Insiders Episode 10: Dr. Christian Yaste on Coaches and Mentors
The Dental Insiders, hosted by Matthew Petchel and Michael Dunn, is a podcast for dentists, dental team members and industry professionals. We share stories and lessons from clinicians and industry...
View ArticleHu-Friedy Announces Compliance & Efficiency Consultations at AAO 2016
Hu-Friedy, a global leader in the manufacturing of dental instruments and products, has announced a new on-booth, value added program for orthodontic practices attending the AAO meeting in Orlando....
View ArticleThe Dental Insiders Episode 17: Brightsquid’s Rohit Joshi Discusses How to...
The Dental Insiders, hosted by Matthew Petchel and Michael Dunn, is a podcast for dentists, dental team members and industry professionals. We share stories and lessons from clinicians and industry...
View Article3 Elements of Legitimacy in Leadership
Whether as an employee or as a strategy advisor and marketing services contractor, I’ve worked for my fair share of bosses over the years. Most have been good, hard-working people striving to do...
View ArticleCompliance Corner: Data Breach – The 4 Million Dollar Man
In cooperation with my friends at Aspida, here’s the next article in the Compliance Corner series. Each quarter, we’ll feature a new article about HIPAA compliance, regulatory news, keeping patient...
View ArticleThe Dental Insiders Episode 30: How to Start a Movement with AADOM Founder...
The Dental Insiders, hosted by Matthew Petchel and Michael Dunn, is an interview series for dentists, dental team members and industry professionals. We share stories and lessons from clinicians and...
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